| July
1914, a young enterprising American serviceman
Albert Louise Ammen together with another
American, Max Blouse organized a small transportation
company in Iriga, with an initial fleet of
one (1) auto-truck. He called the company
ALATCO or the A.L. Ammen Transport Co., Inc.
Its first route was Iriga-Naga.
Mr. Ammen's venture into the transport
business had become so successful that soon
he expanded his fleet to service the other
towns of Camarines Sur, Camarines Norte,
Albay and Sorsogon. ALATCO became the principal
carrier in the Bicol region, inaugurating
highway travel that was to open remote villages
in the Bicolandia, to the mainstream of
economic and social development.
The War in 1942 aborted expansion of the
transport company. When it resumed operations
in 1945 with surplus US Navy trucks bought
from the United States Commercial Company,
the company was faced with ruinous competition
and beset with problems of maintaining its
efficiency and safety as a result of her
expanded size and nature of operations.
The Heirs of Don Nicasio Tuazon of Manila
took over ownership of ALATCO in 1949 and,
with infusion of new capital, embarked on
an ambitious program of expansion and rehabilitation.
One important development at this time was
the company's "dieselization"
Program that converted its gas-powered trucks
to diesel.
In 1952, there were already 400 units in
the ALATCO fleet. ALATCO centered its fleet
in Iriga but also maintained subsidiary
shops in Daet, Camarines Norte, Naga City,
Camarines Sur, Ligao, Tabaco and Legaspi
in Albay and Sorsogon and Irosin in Sorsogon.
In 1953, the company ventured to Quezon
province by consolidating into local and
express bus operations three small bus companies
servicing the area. Operating under the
umbrella of the Eastern Tayabas Bus Co.
(ETBCO) headed by Sr. Ramón Soler.
EBTCO later entered into a 5-year lease
contract with the Laguna Tayabas Bus Company
(LTBCO).
In 1971, the two companies were sold to
the Mantrade Group that formally amalgamated
the operations of the two firms into one
company. It was named the Pantranco South
Express, Inc. (PSEI) to differentiate it
from its northern counterpart, which the
group then already owned.
In 1973, compounded by global crises and
steep escalation of fuel costs, PSEI nearly
collapsed. The new owners and manager (the
Lopa-Coujuangco group) insisted on providing
the service even during floods, road interruptions
and bad road conditions. Debt-strapped and
traumatized by high operations cost, the
company's creditors decided to take over
the organization.
In 1974, the Creditors Syndicate of PSEI
decided to develop and implement a Corporate
Rehabilitation Program. The same year, the
Company added Catanduanes, Samar and Masbate
to its scope of operations, having formalized
tie-ups with passenger ferry operators in
these areas.
In 1978, PSEI introduced its air-conditioned
coaches in its Southern route.
In 1980, the Company expanded its freight
service operations and moved its Central
offices and terminal at its present site
in Pasay City.
The Company pioneered in Eastern Visayas
in 1981 and by year-end had connected all
of Leyte and Samar provinces to the Luzon
mainstream.
PSEI also entered the sea transport business
with its passenger and vehicle ferry, linking
the ports of Matnog, Sorsogon and Allen,
Northern Samar.
A new level of service was inaugurated
in 1982 with the addition of Royal Class
and new air-conditioned coaches with toilets
and VCR's in the company's fleet. PSEI also
became the first bus company in the Philippines
to computerize its operations in 1982.
In 1984, PSEI together with two other ferryboat
operators, formed a joint venture company,
the St. Bernard Services Corp. (SBTC) that
now operates in the San Bernardino Strait,
the government ferry boat, Maharlika I.
In the same year, the company changed its
name to Philtranco Service Enterprises.
Inc.
In 1986 commemorated its Luzon-Visayas-Mindanao
(LUZVIMINDA) run which was the first trans-Philippine
bus-cum-ferry-operations. Now PSEI has seven
ferryboat operations.
Having opened the southern frontiers of
Mindanao to Luzon and Visayas with its intermodal
transport service, Philtranco hopes to contribute
its share in effecting the real unification
of the nation where the economic, educational,
cultural, political and social opportunities
are shared by every Filipino.
In April 1999, Penta Pacific Realty Corporation
acquired PSEI headed by businessman Jose
CH. Alvarez. This new group immediately
programmed a fleet replacement of 80 units
costing 250 million pesos.
The 29-seater Gold Service Bus was introduced
on June 2000 initially serving key cities
in the Bicol region, having a coach stewardess
as an additional crew to assist passengers,
giving the same service as that of an airline.
On June 1, 2001, PSEI implemented the Passenger
Check-in and Baggage Tag System procedures
for the security, convenience and comfort
of our riding public. PSEI is the first
Bus Company to adopt this kind of procedure
patterned after the airline system. Today,
Philtranco is a symbol of progress in the
Philippine transport industry. The Company
continues to blaze new trails with the innovations
in its levels and brands of services.
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